Conversion Rate Optimization Blog
eCommerce Conversion rate
Knowing your eCommerce conversion rate and how to calculate it is essential for getting the most out of your online store. Too many people neglect or don’t pay enough attention to this metric and you could be leaving money on the table if you do the same. This guide will cover what an eCommerce conversion rate is and how you can track it and optimize your site accordingly with the information.
The Buyers Journey
The buyers journey is the path that a consumer takes before deciding to make a purchase. Everyone who lands on your website will be at some stage in the journey and you have the opportunity to convert them into a customer. The trick is to know how to convert people who are at different stages and how to have an online store that is set up for this.
UX For eCommerce
UX stands for User Experience, and it’s all about making your website and its elements as user-friendly as possible. One of the biggest reasons that consumers don’t complete a purchase from an online store is because they found a website to be too confusing and had elements that were not very intuitive. If you haven’t built your website with user experience in mind, then you will be losing sales as a result.
eCommerce Mistakes
Are you guilty of making these eCommerce mistakes? There are so many elements and factors that go into building an online store it’s easy to make a mistake somewhere. The difference is that some mistakes can be a lot more costly than others and you could be committing them without even knowing. Take a look at this huge list and see if there are a few things you could fix on your site.
Packaging For Products
Packaging for products is not only essential to protect them during shipment, but it also makes up part of the buyers experience when they open it. Some companies pride themselves on packaging and have become famous for theirs and gained a lot of exposure as a result. You should also prioritize your packaging and take a look at this guide for some great tips and examples to give you ideas.
eCommerce Shipping
Shipping and deliveries are going to be one of the most important aspects of your eCommerce business. Without a properly optimized system in place, you’re going to have a lot of frustrated customers and your sales will hurt as a result. This guide will show you tips and tricks for creating the right system for your online store and additional resources you can use to make your processes as good as they can be.
How To Price Products
The prices that you set for your products need to be based on a variety of factors and it’s not as simple as just pricing them to make money. You need to consider the competition and your total costs of doing business in addition possibly using it as a marketing strategy as well. There are many different pricing strategies you can use and each one will be dependent on your niche, overheads, and competition.
Shopping Cart Optimization
Shopping cart optimization is the practice of performing actions that can reduce your cart abandonment rate and increase your sales. The shopping cart and checkout page should be fine-tuned for your websites visitors and be optimized in a way that encourages conversions and expedites the buying process.
Shopping Cart Abandonment
Shopping cart abandonment is massive and accounts for a lot of lost potential sales. Surprisingly, a lot of the reasons that people abandon their shopping carts is due to something that the retailer can fix on their side. Issues such as trust, prices, shipping, and website navigation are very common reasons for abandoned carts and could be fixed by the retailer in order to stop this from happening.
Abandoned Cart Email Strategy
Sending out automatic abandoned cart emails is an incredibly effective way to regain lost sales and boost your conversion rate. You can utilize this strategy and send automatic emails out to people who visited your website and abandoned their shopping cart without completing the purchase. You can set the emails to be sent in specific time intervals so you can get the person back to your website within a few minutes or even a few days and they could complete the sale you otherwise would have lost.
Cross Selling & Up Selling
Cross Selling and Up Selling are old school sales techniques than can seriously boost your conversion rate and profits. You have no doubt encountered these at some point even if you didn’t realize it at the time. Amazon was among the first to utilize this strategy for eCommerce and now it’s considered standard practice and a lost opportunity if you don’t utilize it as well.
Customer Reviews
Reviews are a key deciding factor for people to purchase a product or service from a company. They are used to gauge the reliability, quality, and level of service so that the consumer can form an educated opinion about a company they are considering purchasing from. If you aren’t utilizing reviews on your website or trying to get more then you’re seriously damaging your conversion rate. Reviews drive sales and sales drives reviews, so check out this guide and get more reviews for your business.
Customer Retention Strategies
Customer retention is one of the many factors that you need to consider for maximizing your sales. Some industries thrive on repeat customers and would severely struggle without them. It can be very challenging to always have to work on getting new customers and having a loyal customer base that comes back to you and recommends your business is a very valuable asset to have.
Chatbots For eCommerce
Chatbots are gaining a lot of popularity but are still a greatly underutilized tool. They are effectively a 24-hour sales and customer support agent that’s live on your website ready to help your visitors with their queries. You can have them answer sales questions and direct visitors to specific pages on your website so they can read additional information to assist them with validating their purchase.
Landing Pages
A landing page is a page that has been specifically designed to capture leads. You can use them to attract people who are interested in your products or services and as another channel for doing so. It’s important to utilize as many channels as possible to drive potential customers to your online store and utilizing landing pages opens up a lot of options for you.