Video Marketing

How to Get Ideas For Video Content

There are times when we try to respond to our potential customers and text is not enough to convert them into leads. A video can be a good communication tool for achieving a greater connection with your target audience and making those sales.

If a brand has a very broad range of products, they can select the most significant categories and consider the most common questions and requests related to them. Then, if you perform a search on YouTube with the answer to some of these questions you will find different videos with content that directly address these issues.

This is where you need to analyze those videos and determine how you are going to do them better. In addition, reviewing the comments of the related videos may include other suggestions or topics to be discussed that may be of interest.

For example, in regards to a brand of natural sweetener, it would be interesting to show different tutorials of the different uses that can be given to your product, not only as a substitute for sugar in coffee but for its use in the kitchen as well.

Products like this are often considered to be one-dimensional and only serve a single purpose. You probably know your products better than the consumers, so show them how many uses they have.

If you want to get into video marketing you need to decide what type of videos you’re going to create. You don’t necessarily have to type-cast yourself and always produce the same type of content, but you should always have a main objective that the video will cover.

This would generally come down to the following:

• Does it solve a problem?
• Does it explain something?
• Does it show the benefits of something?
• Does it provide entertainment?

Once you have an objective for the video it’s time to do some more research.
First, type in the keyword of what your video is about into the YouTube search box.

For example: If you have decided that your video will be about solving a problem, enter the phrase into the box such as “how to do bicycle tricks”.

Study the other videos. Make note of what they do right, what they do wrong, and what points they have not covered.

This is how you are going to form the structure of your video in addition to what you already thought of including.

Look at the other videos that have the most views and engagements. As we have already stated, this is not a metric to go by for determining ROI. We can, however, use this as an indicator that the content is at least watchable and the consumer could be receptive to it.

By analyzing this and making videos better than the other ones out there, you very well could have a much greater chance of generating revenue than they did.

Tips for Video Marketing

One of the great enemies of video marketing is abandonment. Many users stop watching a video after a few seconds, so you need to hook them from the very beginning. The first 30 seconds are the key to making sure they stay with you so make sure you provide incentives for the user throughout the whole video.

Tell Stories

If you want to win over your users and make them remember your brand, tell them a great story! Nobody wants to see, and much less share, more advertisements.

It turns the consumer into the protagonist. For your content to have an impact on the user, they must feel that it speaks to them. We live in a world full of content and we have become accustomed to quickly filter what does not relate to us, so if you want to win the attention of users, make them feel a central part of the story.

Match Your Brand

Digital marketing in general and video campaigns, in particular, are one more ingredient for your advertising and branding strategy. Create videos that reflect the style, values ​​and unique personality that defines you and your brand. If you have a set color scheme that you use, make sure it is consistent across everything you produce.

Pay Attention to The Audio

We know that videos are often played without audio, especially in some locations such as the Latest News section of Facebook. So you need to create videos that can be understood without the need for audio. But at the same time, you have to make sure that the users who do hear it are left with the feeling that it was worth it.

Subtitles

The sound section is very important, but as we have just seen, you also need users to be able to understand your videos without sound. And this is where the subtitles come into play.

In addition to facilitating the understanding of your content, subtitles can serve to highlight the main messages of a video.

Even when we are listening to something, reading it at the same time reinforces understanding and memorization and reassures that nothing important is overlooked.

Of course, do not be tempted to use the function of automatic subtitling of YouTube or Facebook, since its quality usually leaves a lot to be desired. At a minimum, have a human review the subtitles and correct the errors.

Get Moving

Few things have more potential to bore your audience than a totally static video content (for example, an interview with a fixed camera).

There is no strict rule that dictates how much movement is needed in a video, but as a reference, television series and movies usually change angles or scenes every few seconds. Spectators are used to landscape changes, close-ups, background movement, and other resources to add to the dynamic.

Create Emotional Content

Recourse to emotion is one of the most effective tools to persuade and move the masses. Video is one of the best formats to provoke an emotional response so take advantage of it! Create video content that is based on a certain emotion and try to get that feeling across to the viewer. This can strike a chord with them and lead to good results.

Adapt to The Platform

Think of the different ways in which networks such as Facebook, Twitter or Snapchat behave when sharing content. For example, the last hour is on Twitter, on Snapchat the content is ephemeral, while on Facebook you can count on longer times for users to react.

Because of this, different social networks require different methods for promotion. On Twitter, you could get away with posting the same thing every few hours as it would be lost in your followers feed and perhaps not seen the first time. On other networks where the feed is chronological, you only need to post the content once, but at the right time.

Pay Attention to SEO

In particular, if your video campaigns include YouTube it is crucial to have good optimization to increase the number of views. The views can come not only from YouTube itself but from Google search results as well. Always title your video with your target keyword and be sure to mention it in the video as well.